Monday, May 7, 2012

Fashionbook: For when you cannot live without a second opinion.

Ever been shopping alone, and asked the fitting room attendants opinion (or even a random stranger), because you absolutely cannot make a decision?  Maybe guys won't openly admit to this problem, but I can say this has happened to me on more than one occasion.

Facebook is attempting to step in to remedy those fashion indecision woes.  A recent post on Adverblog.com reports that there is a new case study to combine the way Facebook users shop, and get a second opinion on the clothes they buy.  The concept is currently being tired out in stores in Portugal, to see if it is received well amongst the public.



C&A displays, like the ones pictured here, show in real time how many likes each item of clothing receives.  Wondering if everyone will approve of your new outfit?  Can't choose between one shirt over the other?  Check the likes on the hanger for the most popular item and you won't need to ask the fitting room attendant (or random stranger.)

For some consumers, this could be the answer to their fashion dilemmas.  For other, less easily-influenced when it comes to fashion, they may not want to know what the world thinks of that green blouse hanging on the rack.  For advertisers, this could be a great opportunity to influence their own customers into buying, perhaps even more clothes from their stores.

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