The classic story: Man falls in love with car, woman falls in love with ice cream, advertiser makes man and woman fall in love with their brands.
In 1st grade, girls had cooties and boys were icky. Back then, girls and boys seemed like opposites in every way, and may still seem like that today (although luckily the cootie shot was invented at an early age). Everyday, a person will see ads that are geared specifically toward men and women. Advertisers, based on careful research, assume they know what men and women want.
However, what if social media is allowed key points of research that changes the dynamic of what advertisers thought each sex wanted? Well, in a recent social media study, that shift in the dynamic has been brought out of the woodwork.
According to this infographic on Mashable.com, the sexes have more common denominators than you might think. In the study done by the social media monitoring company, NetBase, a year's worth of online conversation has revealed this conclusion: the top 10 social wants list overlaps by 70%...
What do both women and men want the most? Their top 3 were both the same: ice cream, a car, and pizza. The extra 30% of the list that does not overlap between the sexes? They were still the same kind of food.
What does it all mean? For men and women, you can score points by buying each other their favorite brands. For advertisers, more ads geared toward both sexes, or them sharing the same interests in brands and food items holds added merit.
